Elixir strings were created by GORE Creative Technologies Worldwide, a company who creates and provides technologies to Disney, NASA, construction and telecommunication firms, as well as the agriculture industry. A guitar-playing GORE engineer and development technician realised that the same technology the company used to create GORE-TEX, could effectively coat guitar strings, extending their life by 2-3x. The company spent years testing different variations of the strings, analysing the acoustic spectrum of the guitar, using a room full of scientific equipment, as well as their musical knowledge and experience, to ensure that the guitar's tonal integrity was not compromised. If you want to get your hands on a set of some of the most technologically advanced strings available, check out our range of products below, or head in to your local Riffs & Licks Music at Newstead, the closest music store to Brisbane city.